Branding, Design & Direction
Case Study —
Hiut Denim Co. Yearbook Five
One Percent Better
Starting with the cover. Utilitarian in feel and architecturally inspired, Gmund Urban provides a strong foundation for both cover options. Each featuring debossed title text with red matt foil.
When combined with duplexed Colorplan Bright Red and Colorplan Candy Pink, the resulting front and back Hardcovers weigh in at a hefty 1380gsm.
The Softcover option features a wrap-around short-cover, possibly the most innovative and technically tricky part of the whole production process. It leads the way for the tip-in content that follows.
Narrow Colorplan Candy Pink tip-in pages throughout detail the 100 Ways We Got Better. Forming the core of the book and providing a consistent narrative from beginning to end, this list-like format celebrates each one of the incremental to-dos done.
Photography, illustration and sections such as One Percent Better at… and How to Better Your Practice are interwoven along this thread. They offer a change of pace; be that a deep dive or a chance to breathe.
Workshop Wisdom, profiling Oakland-based singer, songwriter, record producer and graphic designer Toro y Moi, uses GF Smith Extract. Complimenting the warmth of the imagery this paper is created from disposable coffee cups once destined for landfill, and means every Yearbook contains at least two upcycled coffee cups.
The Cardigan to California photoshoot section makes the most of GF Smith Max; a surface optimised for excellent results in image reproduction. The fully coated matt sheet creates another noticeable tactile shift for the reader. A polished canvas for Andrew Paynter’s photography, whilst still maintaining a natural feel.
The book ends with thanks and a reminder of the mission to get 400 world-class makers their jobs back; 27 down, 373 to go. Little steps.
Yearbook Five x Andrew Paynter
Yearbook Five x Tif Hunter
Yearbook Five x Rosi Tooth
Yearbook Five x Amber Vittoria
Yearbook Five x Matt Joyce
Kresse Wesling MBE
Sir John Hegarty
Park Lane Press